A commitment to design thinking, user-centered practices, community engagement, and creative collaboration drives our process for developing and managing interpretive solutions for museums, non-profits, and cultural institutions.
We interpret LIFE.
Each project begins with open dialog to learn not only about project content and goals but also, more specifically, about critical learning objectives for visitors: What ideas are we trying to convey? Why is this the right story? How can we make the material accessible? What type of design solution is the right match?
By establishing who our key audiences are and what we want them to take away from the experience, we can identify and leverage our building blocks:
Innovation isn't always about the newest technology or expensive design solutions, but rather about looking at storytelling and stewardship through a new lens. We look for creative new ways to approach a given topic or interaction with an eye towards community engagement, cultural accessibility and civic responsibility.
We involve stakeholders from disparate, vested disciplines and backgrounds, recognizing that innovation sparks from the collision of different perspectives.
We recognize that necessity is the mother of invention--with tight budgets and limited resources it's critical to identify and prioritize goals, and plan strategically for the most effective use of time, money, and energy.
The value of play must not be undervalued not only as an engagement strategy but also as a powerful tool for learning.
Sparking joy and curiosity empowers visitors to take charge of their own learning via exploration and experimentation, both critical aspects of constructed knowledge.
Playful touches can take the form of gameplay, stimulating immersive environments, collaborative social engagement, or even whimsical language used to introduce new ideas.
Test early and often.
We challenge the notion that assessment and evaluation must be, by definition, complicated and expensive. In truth, holding the user at the center of the design process will generate great insights and invariably save money in the long run.
Investing in deep community engagement, visitor research, and evaluation throughout the creative process allows us to confirm that we are focused on the right questions, identify solutions that meet the needs of audiences, and learn lessons that can inform future projects.
(types: formative, summative, prototyping, usability testing, quantitative & qualitative)